The Karlton Research group, to which we belong as well as the System Value company, is extending its mastery of the product and service R&D value chain by acquiring HyB’RID, a company specialized in innovation management and usage analysis.

Vincent HOLLEY, founder of the Karlton Research group, reminds “The Karlton Research Group has become a key player in the field of Augmented Human Intelligence and continues to grow. We strengthen our clients’ competitiveness and enable them to achieve their objectives by reducing their costs and their “time to market” thanks to qualified compromise choices. Our clients ask us to go even further, and for Karlton Research Group, “going even further” means making new digital technologies accessible to other components of their value chain, including the exploration of uses, markets and technologies. The integration of HyB’RID’s algorithms and analysis methods is therefore a new lever to develop the opportunities offered by Augmented Human Intelligence and to market products and services with higher added value for our clients. In this way, we will be able to offer them the possibility of gaining market share thanks to the analysis of future trends.”

Joining the Karlton Research group is a natural step based on shared values, including the idea of considering the design pitfalls encountered by our customers as levers for development. But it doesn’t stop there, to pose an innovation problem at HyB’RID is already to analyze a complex system, an approach shared by the companies of the Karlton Research group. We have developed an innovation methodology known as Usage-Driven Innovation, which systematically applies the Design Thinking approach with original algorithms for exploring the problem, identifying relevant areas of innovation, systematic ideation and quantification of the innovation generated. We quickly understood that Geeglee knew how to optimize exploration and real-time visualization algorithms. In addition, our approach to upstream innovation interfaces perfectly with the solutions of optimal design of architecture processed by Geeglee by bringing the dimensions of use and market. Our objective of integrating technologies allows us to envisage, in the long term, a simulation and optimization platform for both the innovation problem and its solution to enable our customers to develop new solutions that open up new markets in sectors where competitiveness is exacerbated” explains Bernard YANNOU, co-founder of HyB’RID and designer of the Radical Innovation Design® (RID) methodology.


Sharing a common approach and development dynamics, HyB’RID joins the Karlton Research group with the same status as Geeglee and System Value. Vincent HOLLEY has been appointed CEO, Bernard YANNOU is in charge of research and strategy, and François CLUZEL, co-founder of HyB’RID, continues to manage operations.